Recently I have been using a road sign/advertisement analogy in thinking about and describing seo domains. Analogies like that have always helped me a great deal in getting a firm grasp of the topic at hand, be they seo domains or anything else. So I started thinking what else would be a fitting way to describe our topic at hand. Beacons for navigation also sprang to mind when thinking about seo domains. However, all these thoughts were soon rendered obsolete for a brief moment when I read a very sobering blog entry online saying search engine optimization is not a trick, not a type of magic but merely a technique.